Entry Classifications
Use the following guidelines to classify your publication for the Folio: Eddie and Ozzie Awards. You will use these designations when selecting your sub-category to ensure that your entry is competing against entries that are similar to yours.
ASSOCIATION/NON-PROFIT
Any publication, magazine, website or brand that serves the audience of a membership organization or non-profit community. If you work for an association, society, university, council or any other non-profit or not-for-profit organization, this is the classification for you. Examples: IEEE Spectrum, HR Magazine, American Rifleman, AARP, Dartmouth Alumni Magazine
B2B
Any publication, magazine, website or brand that serves a specific and sole industry or business community. Examples: PoliceOne, Architectural Record, Hospitality Design Magazine, Pragmatic Marketer
CITY & REGIONAL
Any publication, magazine, website or brand that serves a specific city or geographic region. Examples: Cape Code Life, Baltimore Magazine, Indulge Miami, D Media Partners, Adirondack Weddings
CONSUMER
Any publication, magazine, website or brand intended for general consumers or target demographic within a general consumer audience. Examples: Scientific American, PEOPLE, Yoga Journal, WebMD, Refinery29,
CUSTOM/CONTENT MARKETING
Any magazine or publication contracted by an external client targeting an audience determined by that client intended to serve a content marketing function. Examples: Delta Sky, Merrill Lynch Advisor, The Ritz-Carlton Magazine, Mercedes-Benz Magazine